Insuring a Brighter Future
our beginnings
Rant Insurance Group's roots date back over 120 years.
Michigan’s earliest record of Rant Insurance Group’s agency was in 1904, when the state first began issuing licenses. However, it’s believed that they were operating years before that.
The agency, as it stands, was formed by a merger of two local insurance agencies. The first, Covell Ruggles and Volk, the older of the two, was located in downtown Whitehall, and the second was the Lipka Agency in downtown Montague, founded by Wendell “Pete” Lipka in the early 1930s. He ran it until the late 1970s when his son, Don Lipka, joined forces with Marv Flanders and renamed the agency the White Lake Insurance Center.
In 1985, they sold the agency to Charles ‘Chuck’ Whitman. Chuck, a partner at the White Agency in Fremont, sold his interest to purchase the White Lake Insurance Center and then changed the name to White Lake Agency Inc.
In 1992, Allen Rant joined the agency and eventually purchased it from Chuck in 1999 with Chuck’s son-in-law, James Welsh.
In 2003, Allen purchased James’ stake in the agency, and he and his wife Patricia owned the agency until his retirement in 2016. In March 2006, Allen opened a second office in Spring Lake, named Bridgeview Insurance Agency. His daughter Nicole joined the agency at this time and became the office manager of the Spring Lake branch.
independent
Since White Lake Agency is a local West Michigan independent agency, we have the flexibility to work with dozens of insurance companies to find you the best value for your money.
proactive
We offer you customized insurance solutions to match your needs now and we are prepared to recommend necessary changes, so you’re covered for every stage of life
specialists
While we’re united in covering a full spectrum of insurance needs, we are divided into a specialized groups under one roof make sure you’re getting the best advice and coverage at the best possible value.
Mission
We are committed to providing exceptional insurance solutions with a personal touch. Guided by our core pillars of faith, family, and career, we prioritize intentionality,
Vision
To be the most trusted and innovative insurance provider, empowering individuals and families to secure their futures with confidence.
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